Last week, we talked about why your Google Business Profile is such a critical part of your marketing foundation. This week, we take the next step. It is one thing to have a profile. It is another thing to build one that clearly tells Google what your business does – and to keep that information…
There was a time when the Yellow Pages were one of the first places people went when they needed to find a local business. Need a plumber? Look it up. Need an electrician? Look it up. Need a jeweler, accountant, contractor, auto shop, attorney, restaurant, or repair service? Look it up. The big yellow book…
There are a lot of ways someone may first encounter your business. They may see a Facebook post. Find you on Google. Read something on LinkedIn. Open an email. Click an ad. Hear your name from someone they trust. Meet you at a networking event. Pick up a brochure. All of those things can help…
It is easy to get focused on the mechanics of marketing. What should we post? What should the website say? Should we advertise? Do we need to be on LinkedIn? Should we send email? Those are all valid questions. But there is another question that needs to come first: Who are we trying to reach?…
When people hear the word brand, they often think first about the visual pieces. The logo. The colors. The fonts. Those things matter. They help people recognize your business and create consistency from one application to another. But recognition is only part of the job. People also need to understand what your business stands for,…
Last week, we talked about building a strong Unique Selling Proposition. A good USP helps answer some very important questions: What do you provide?Who do you provide it to?What problem do you help solve?What makes your approach different?Why does that difference matter? That gives you a strong foundation. But one statement cannot do every job….