Last week, we talked about why your Google Business Profile is such a critical part of your marketing foundation. This week, we take the next step. It is one thing to have a profile. It is another thing to build one that clearly tells Google what your business does – and to keep that information…
There was a time when the Yellow Pages were one of the first places people went when they needed to find a local business. Need a plumber? Look it up. Need an electrician? Look it up. Need a jeweler, accountant, contractor, auto shop, attorney, restaurant, or repair service? Look it up. The big yellow book…
Your website can have great content. Strong branding. Good photography. A clear message. And still frustrate visitors. Why? Because they cannot find what they need. A strong website is not just about what information you include. It is also about how that information is organized. Start With the Visitor Website structure should not be based…
There was a time when simply having a website felt like enough. You put up a few pages. Added your logo. Listed your services. Included an About page. Added your phone number. Done. But the way people make buying decisions has changed. Today, people often visit your website before they ever talk to you. They…
There are a lot of ways someone may first encounter your business. They may see a Facebook post. Find you on Google. Read something on LinkedIn. Open an email. Click an ad. Hear your name from someone they trust. Meet you at a networking event. Pick up a brochure. All of those things can help…
It is easy to get focused on the mechanics of marketing. What should we post? What should the website say? Should we advertise? Do we need to be on LinkedIn? Should we send email? Those are all valid questions. But there is another question that needs to come first: Who are we trying to reach?…