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Welcome to my blog! Check here for news, updates, and information you can use to take your business to the next level!

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Build your marketing program as if you were building a house

Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.

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Use Word-of-Mouth Marketing to Become the Go-To Expert in Your Market 

Do you want to become the go-to source of expertise for your audience in your niche? There are many marketing strategies you can employ to do this, but the most effective and efficient is word-of-mouth marketing.

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Collaborate for New Customers

One of my favorite low cost marketing strategies is to find other small businesses who work with the same target audience and find ways that we can work together to promote each others' businesses.

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Use Word-of-Mouth Marketing to Grow Your Business

Businesses commonly rely on advertising to sell their products or services. But did you know that there's a more powerful, cost-effective way to generate leads and make sales? Businesses of any size that can get customers talking about their brand and sharing with others achieve more while spending less. Word-of-Mouth Marketing is a powerful - […]

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5 Places Your Brand Identity Should be Consistent

A strong brand identity isn't just for big companies. Small businesses need it as well if they plan to grow and compete in an ever changing business environment. Keep your brand consistent in these 5 areas to build strong relationships with customers and prospects.

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What Exactly Is A Brand?

When you have distinguished your business through branding, your marketing efforts will bring increased return on investment - more leads, more conversations, more sales. Developing your brand takes time and effort, but it is critical to your long term success.

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You Have To Know Where You're At Right Now To Figure Out Where You're Going

Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now.

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Why Planning Is The Secret To Success For The Coming Year

Effective planning is they key to success for marketing your small business. It is the bridge to where you are and where you want to be. Here are some reasons why you should make planning a priority.

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Choosing an Email Service Provider: You’re Asking the Wrong Question

Choosing an Email Service Provider is a critical decision in starting an email marketing program for your small business. Ask yourself these questions before making a decision.

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5 Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. Here are 5 tips to get you started.

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Why Is the Money in the List?

Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.

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