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Blog

Welcome to my blog! Check here for news, updates, and information you can use to take your business to the next level!

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Build your marketing program as if you were building a house

Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.

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Tips for Staying Positive in Tough Times

Most of us can agree that positive thinking is important. It tends to make us feel better, be more productive, and reduces stress. The problem is, our lives aren't always rosy. Crises happen - be it on a personal level or something more widespread. That reality is a part of everyone's life, and it makes […]

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How many hats are you wearing?

It’s inevitable. As a small business owner, you will wear many, many hats. Be aware that not all of your hats are created equal!

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What is a SMART goal?

When making goals, it’s important to learn about the acronym S.M.A.R.T. It can help you make better goals. Each letter stands for a different area of the goal. If you create a smart goal, you have created a goal that is Specific, Measurable, Actionable, Reasonable, and Timely. Using SMART goals can set you up for […]

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Create Your Ideal Client Avatar in 3 Easy Steps

Any business will struggle trying to be all things to all people. You just simply can’t be good or great at everything without something being forgotten.

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Build A Business - Not Another Job

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours. Business […]

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What's Your Why?

When you first hung out your shingle, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours and holidays.” “I know I’m worth more than they’re paying me.” These and […]

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A Passion for Small Business

I grew up in small business.  You might say it's in my blood.  It is my passion. Both of my parents and both sets of grandparents were self employed...

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