If you’ve managed your Google Business Profile for a while, you’ve probably noticed a quiet but important change: the Questions & Answers (Q&A) section has disappeared.
As of early November 2025, Google officially retired the Q&A feature. Existing Q&As will remain visible for now, but businesses can no longer add new ones.
For many small business owners, this change feels confusing — and a little frustrating. The Q&A tool was a simple way to answer customer questions right on your profile, build trust, and improve visibility in local search.
But don’t worry. This isn’t the end of your visibility — it’s just a shift in where and how Google wants to find your answers.
Why Google Removed the Q&A Feature
Google is evolving the way people find information. Instead of static questions and answers, the platform is moving toward AI-driven, conversational search powered by its Gemini technology.
That means Google now looks at your:
- Business Profile details (description, services, reviews, and posts)
- Website content (especially FAQ sections)
- Fresh updates and photos
Even though the Q&A feature is gone, you can still make sure Google (and your potential customers) see the information that matters most.
What Businesses Should Do Now
Move Your Q&A Content to Your Website
Turn common customer questions into an FAQ section on your website, with simple structured data (FAQPage schema) to help Google recognize and use it.
Use Google Posts Like Mini Q&As
Each post can highlight a question and answer — keeping your content fresh and searchable.
Review Your Services and Business Description
Keep them current, clear, and conversational. Gemini uses this data to generate answers.
Keep Sharing Photos and Updates
Add context through updates and descriptions — these visual cues reinforce credibility.
The Good News
This isn’t a downgrade — it’s an opportunity. By focusing on your own content and updates, you’ll have more control over how your business shows up in AI-powered search results.
Need Help Navigating the Change?
If you’re unsure how this affects your visibility or want to make sure your business is “AI-ready,” I can help you:
- Rework your website FAQs with proper structure and schema
- Build a consistent Google Posts strategy
- Optimize your Business Profile for conversational search
Let’s talk. Reach out today, and I’ll help you adjust your Google strategy so your business continues to show up — even as search keeps evolving.
To your success…