Building a house is a process – there are specific steps that need to be completed in a specific order to ensure that the house is a solid structure capable of standing up to time, weather, and everyday living. Building a marketing and advertising program for your small business is very similar – there are four distinct steps that need to be taken so that your business stands up over time. The good news is that, unlike building a house, you can go back and fix any of the steps in your marketing program you may have missed along the way without the whole thing falling down!
The elements of building a marketing program are the same as building a house: you start with a good set of plans, lay a solid foundation, erect the framework, and add the finishing touches.
Are all of the elements for success in place? Take your first step to the next level by downloading and completing a FREE MARKETING SELF-ASSESSMENT. Fill it out and return it to me at [email protected] for a no-charge 30-minute review and action plan!
