Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Once I have a clear picture of what I want to accomplish in my business, it's time to put those goals into a marketing plan that will guide the strategies and tactics that I will use to achieve my goals.
Sounds great, right? It is - but it is also hard. Most of the small business owners I meet don't have either a business plan or a marketing plan, even though they know that they should. Here are a few of the reasons I have heard over the years:
• "I don't have time to focus on my marketing."
• "I'm not sure what to do to get in front of my ideal clients."
• "I'm overwhelmed and struggle to be consistent."
• "I don't know where to start."
All of these marketing challenges can be fixed by creating a plan.
Let’s start off by taking a look at why planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your sales program, or what you need to do to break through to the next income level, you know exactly what needs to come next.
With a clear goal in mind and a plan for the year, it becomes easy to walk backwards to create effective and efficient daily to-do lists. Work on what needs to get done each day and you will reach your goals.
Next, setting a big goal for yourself helps you think outside the box. If you don’t believe me, try it. Decide on a big income goal for the coming month. Write it down. Keep it in front of you. Then get to work and start to notice what happens next. You start to think of things that didn’t occur to you before. You come up with creative ways to get more traffic. You decide to run a fun promo that adds dollars to your bank account. The same happens when an important deadline comes up unexpectedly. Think back on that time in college when finals rolled around, or the last time your in-laws told you they would stop by later in the day. You got very creative about studying and cleaning respectively.
To put it very simply: A marketing plan is the bridge between where you're at now and where you want to be. Planning and setting goals is important because it helps you grow faster. That means you end up with more time and money for yourself and your loved ones while spending less time slaving away at your desk and wondering what to do next.
Need some help? Visit the Next Level U Resource Library and download my Marketing Plan Template. Don't want to tackle it alone? Call me at 316-223-1921 or email me ([email protected]) to start a conversation about how I can help you through the process of creating a simple strategy, effective tactics for how your business will accommodate growth, and a set of action steps to get it done. I'll walk you through the whole thing.
To your success ~
Laura
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