When you first hung out your shingle, you likely were thinking:
These and many, many other thoughts go through the heads of every would-be business owner, and are often the driving force behind that final, “I quit.”
But while they’re great for lighting a fire and inspiring you to make a scary jump to business ownership, they’re not so fabulous at motivating you to grow and improve. They won’t inspire you to increase your skills and raise your rates and be brave and authentic in your marketing. They won’t help you find the courage to hire a new employee or launch a brand new program.
To find the inspiration to make your business thrive, you have to identify the real why behind what you do. If you don't know what drives you, what you own is a job, not a business.
“Passion based” is a phrase that’s found a massive following in the past few years, and seems to be the holy grail of entrepreneurial adventures. And for business owners with a true passion for their field, it can be a strong motivator.
Some business owners are passionate about a subject, spending all their waking hours learning about the topic. Some are passionate about a market, and would do anything to help their ideal client achieve his or her goals.
Whichever type of passion-based business owner you are, learning to harness that passion will help take your business to the next level.
Maybe you want to retire at 40 to travel the world, or send your kids to an elite private school. Maybe you love fast cars, and dream of driving a brand new sports car. Maybe you dream of a lake house. Maybe you are responsible for caring for a parent or other relative.
Whatever your big dream, you knew you’d never make it while putting in time at the day job. While everyone seems to go on and on about those passion-based dreams, the truth is there’s nothing wrong with wanting financial fulfillment. Money is a necessary tool. We need it, and the more we have, the easier life is. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it.
Plenty of online business owners go into business so they can have more to give. You’ve no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad. Others use the time freedom they’ve built into their business to volunteer with local hospitals, animal shelters and children’s organizations.
If you have a heart for a cause, a philanthropic why might be the driving force that takes your business to the next level.
To find your own why, consider your biggest dreams. If money were no object, what would you be doing? Don't just think about it - write it down and go after it!
To your success!
Laura
P.S. If you are a small business owner (or want to be one), whether you are just starting out, or have been in business for awhile, I hope you will become part of the Next Level family. Visit our Facebook page for tips, tools, and resources to help grow your business. We also have a Facebook Group, Next Level U, for those who are interested in joining a private community of small business owners and marketers.
Some of the links in this publication are Affiliate Links, meaning that – at no additional cost to you – Next Level Advertising may earn a commission if you click through and make a purchase. Please know that when you see an Affiliate link from Next Level Marketing it is for a product or service that we use ourselves or that we have thoroughly researched and reviewed!
Laura Olson-Oxley is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. She has over 25 years experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.
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