Glossary of Email Marketing Terms

Before you dive too deep into implementing an email marketing program for your small business, it’s a good idea to familiarize yourself with all of the jargon and the different terminology that goes along with it. I have put together this Glossary of Email Marketing Terms to help you get started on that quest.

An understanding of these terms will help you when deciding what type(s) of campaigns you want to run, how to measure your success, how to read and interpret the analytics of your campaigns, who your most engaged subscribers are, and ways that you can improve your email return on investment.