One of the best ways to stay in contact with both customers and prospects is to send out a regular newsletter. The purpose of a newsletter is to provide outstanding value to your subscribers, not just repeated offers that do little but line your own pocketbook. Give readers a reason to look forward to your email, so they open it with anticipation every time it shows up in their inbox, and you’ll soon see your own ROI improving.
This Planner will walk you step-by-step through the process of creating and publishing your own email newsletter. You will define your audience, plan your content, images, and promotions, and set up your newsletter for the first time. Also included are printable worksheets and a complete Newsletter Planning Template to keep you on track.