Description
Your brand is your business identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds, triggering them to think of you at the exact time they need whatever it is you have. Your brand is your reputation and your signature in the marketplace. Build a great brand and people will love you. This eBook and the accompanying workbook have been designed to give you actionable ideas you can take right away to build a better brand and get people to fall in love with you or your products.