Email marketing can be a powerful tool.  It is the best way to communicate with existing customers, it is a great tool for educating customers and prospects about your product or service, the ability to segment your messaging to different audiences is unmatched, and it is cost effective.  When combined with a solid social media strategy, email can significantly increase the reach of your marketing messages. What more could you want in a marketing tool?

In a nutshell, email marketing should be part of your overall marketing strategy.  Download this Blueprint For Success for 21 ideas that you can implement right now to take your email marketing to the next level!