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Build A Business - Not Another Job

September 30, 2019

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love.

What they don’t realize, though, is that there is a huge difference between building a business and being self-employed.

Business owners scale their income. Self-employed people trade dollars for hours.

Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.

Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job.

Don’t Try to Do It All Yourself

Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.

Instead, separate your tasks into those that you love and are especially suited for (such as marketing or client services) and those you dislike and aren’t good at (such as bookkeeping). Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.

Don’t Allow Yourself to Work All the Time

When it's your name on the door, it's hard to walk away at 5:00 or on the weekends when there is always so much more that could be done. For home based businesses, the trouble is that you live at work. And that means that there’s no clear line in the sand between your work day and your home life.

Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships, and eventually your health.

You can help avoid this by:

  • Setting—and maintaining—clear work hours
  • Having an office with a door you can close when you’re done (if you have a home-based business)
  • Scheduling time for family and other activities
  • Taking time for yourself

Vacations and Downtime Are Important

Don’t create a business that requires you to be “in the office” every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.

  • Have trusted employees and/or contractors who can handle things when you’re not available
  • Leverage technology tools such as email auto-responders or online based operations software,
  • Create repeatable systems so you’re not always re-inventing the wheel

While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.

Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked.

To your success!

Laura

P.S. If you are a small business owner (or want to be one), whether you are just starting out, or have been in business for awhile, I hope you will become part of the Next Level family.  Visit our Facebook page (www.Facebook.com/NextLevelAd) for tips, tools, and resources to help grow your business.  We now have a Facebook Group, Next Level U, for those who are interested in joining a private community of small business owners and marketers.

Some of the links in this publication are Affiliate Links, meaning that – at no additional cost to you – Next Level Advertising may earn a commission if you click through and make a purchase.  Please know that when you see an Affiliate link from Next Level Marketing it is for a product or service that we use ourselves or that we have thoroughly researched and reviewed!

Laura Olson-Oxley is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. She has over 25 years of experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.

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